Distribution

Key Account Management

Internationalization, digitalization, concentration and new sales channels demand new structures and ways of working.

We offer many years of practical experience to establish successful national & international key account management.

Category Management

Category management combines the company perspective with the retail and shopper perspective. Various (ECR) tools help to determine the right assortment, the right price and the right marketing concepts based on scanner numbers and consumer data.

We support the analysis and implementation with our practice experts.

Channel Management

In order to exploit the market potential for the product portfolio, a deep understanding of the distribution channels is of paramount importance.

We help with segmentation and develop channel strategies.

Go-To-Market

Our broad experience from many years of marketing and sales practice is the basic for successful cooperation in the following areas:

Market analysis

To open up new markets, the decision for the right sales channels is of utmost importance. We bring our practical experience to bear in the decision-making process and analysis of options.

Sell in story

A good sell-in story is essential for survival, to get noticed and to be heard.

We translate your product idea into a convincing sell-in story

Channel Strategy & Portfolio Strategy

Defining the right sales channel (brick & mortar, e-commerce, multi-channel) is crucial to reaching my target groups. Linked to this is the selection of the right product portfolio.

We will make the right choice with you.

Pricing

When introducing a new product to the market, pricing is essential. We evaluate the price willingness in the competitive environment of your products with appropriate market research tools.