Distribution

Vertrieb und Marketing
Marketing
Vortrag Prof. Elste
Steinbeis VMI
Digitalisierung
Vertrieb
Vertrieb und Marketing
Marketing
Vortrag Prof. Elste
Steinbeis VMI
Digitalisierung
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Distribution

In times of exploding costs and volatile demand, sales and controlling need a structured system to set and track the right prices across customer segments and products.

The price management software Price Hive from Steinbeis offers the right solution here: it takes into account both cost development and customer value with proven algorithms.

Internationalization, digitalization, concentration and new sales channels demand new structures and ways of working.

We offer many years of practical experience to establish successful national & international key account management.

Category management combines the company perspective with the retail and shopper perspective. Various (ECR) tools help to determine the right assortment, the right price and the right marketing concepts based on scanner numbers and consumer data.

We support the analysis and implementation with our practice experts.

In order to exploit the market potential for the product portfolio, a deep understanding of the distribution channels is of paramount importance.
 
We help with segmentation and develop channel strategies.

Our broad experience from many years of marketing and sales practice is the basic for successful cooperation in the following areas:

To open up new markets, the decision for the right sales channels is of utmost importance. We bring our practical experience to bear in the decision-making process and analysis of options.

A good sell-in story is essential for survival, to get noticed and to be heard.

We translate your product idea into a convincing sell-in story.

Defining the right sales channel (brick & mortar, e-commerce, multi-channel) is crucial to reaching my target groups. Linked to this is the selection of the right product portfolio.
 
We will make the right choice with you.