Successful projects across different sectors.


What our customers say about us

Together with the Steinbeis team, we developed an interactive training for our sales and marketing team in EMEA. For this, they familiarized themselves with our specific requirements and with customized case studies from our practice, the participants were activated to participate. Using a train-the-trainer approach, we were able to train our teams independently in a second step. We were particularly impressed by the fast response time on the Steinbeis side and the open and trusting cooperation.

Ute Bongartz, Customer Engagement Manager – Clarios Germany GmbH & Co. KG

Franz Speer’s extensive association experience and association activities (including chairman of the sustainability working group of the European brand association AIM) at national and European level have been crucial in helping us to identify our key stakeholders and their agendas, to recognize the critical strategic issues along the value chain and to develop association positions on them.“

Fanis Papakostas, Chairman European Tissue Symposium


We invited Prof. Dr. Elste to advise us on CRM. In just one appointment, he succeeded in clearing up false assumptions about the meaning and function of a CRM, showing what importance should be attached to a CRM, and developing initial structural approaches. Practical examples and excursions provided variety and helped to better grasp the complex topic. We are still benefiting from the insights gained from this workshop today.“

Carolin Seufert, Director Marketing and Communication, Luxhaus

The Steinbeis team with Rainer Elste and Rudolf A. Fischer has been with us for 2 years. Together, we have developed the new strategic direction of the company and implemented it in several areas of the company. This involved questions of organization, management and process flows within the company. With the support of Steinbeis, we also filled new management positions. Marketing and sales were strategically realigned. As the owner of the company, I particularly like the pragmatic way of working coupled with a structured approach. We benefit greatly from the wealth of experience of the Steinbeis team. In addition, they work very flexibly in terms of time – with availability at short notice – in the evenings and at weekends.“

Uwe Nothwang, Managing Director Schwäbische Wurstspezialitäten NOTHWANG GmbH & Co. KG

Prof. Elste from Steinbeis VMI gave us a practical and clear understanding of topics such as digitization and recommendation marketing in several formats (online and face-to-face). We particularly liked the fact that he addressed the target group (energy technology industry) and used many exercises and practical examples with the participants.“

Mag. Nadja Richler, OÖ Energiesparverband


Digitalization in sales poses major challenges for almost every company. In particular, the combination of the analog and digital consumer decision journey is one of our areas of tension. For this purpose, we have set up a digital training concept for our key account management with the Steinbeis VMI, which is tailored to Philips‘ needs. The dual approach is particularly noteworthy here: the application of research findings in combination with practical experience. The success has been so sustainable that we are expanding the training program with Steinbeis VMI in other countries of the Philips world.“

Holger Kretschmer, Philips GmbH Market DACH, Personal Health, Germany / Austria / Switzerland

Rainer and Peer from Steinbeis supported our Nordic countries in developing the digital customer strategy in our respective markets. Their approach was both structured and practical. They did not simply copy the training program developed for DACH. They made a point of learning about our requirements first. Then you adapted it step by step and developed specific exercises and cases for Philips Nordics.“

Michael Garver Burgaard, Sales Director – Philips Personal Health Nordics

To start with, we worked with Steinbeis-VMI on a strategic issue. We were so impressed by the consistent approach that we subsequently embarked on a project to improve customer relationship management with Steinbeis-VMI. In developing the CRM requirements specification and the target processes, the team quickly became familiar with the complex processes of the cooling lubricants industry and developed a deep understanding of the challenges in sales.“

Thomas Vester, Managing Director & Oliver Leser, Sales Director International of Oemeta Chemische Werke GmbH

Steinbeis VMI has been supporting us for several years in strategy development and implementation as well as in the areas of marketing and sales. We appreciate the structured approach. In the process, the question of implementability never comes up short.“

Armin Renz, Managing Director Erwin Renz Metallwarenfabrik GmbH & Co KG

We received very good feedback on your refreshing way of presenting, your symposium and the workshop. So we can consider the day a complete success and now utilize what we took away from the workshop in a targeted way.“

Frank Danne, Deputy Managing Director Berlin Industrial Group – Marketing Consulting

Hello Professor Elste, really a top lecture today in Göttingen at GABAL. Our trip to Göttingen was worth it for this.“

Best regards, Manfred Batz

Upon request, we can provide contacts for references.

Industry references (examples):

  • Consumer Goods
  • Pharma
  • OTC
  • Mechanical Engineering
  • Specialized trade
  • Construction
  • Chemistry
  • Real Estate
  • Metalworking

Project references (examples):

  • Digital for KAM`s
  • Pricing for patents
  • Development of a multi-channel strategy
  • Development and implementation of a secondary brand strategy (incl. market research)
  • Margin improvement through price waterfall optimization
  • Introduction of a balanced scorecard
  • Detailing a CRM requirement for the sales department
  • Derivation of a global key account and channel strategy
  • Implementation of category management
  • New product acceptance – focus groups
  • Supply chain optimization in the areas of packaging and forecasting