team

Our team

Experience in TOP companies, international associations and universities, among others.

Bacardi, Unilever, Beiersdorf, Mars, GSK, P&G, Osram, Henkel, Simon Kucher. Mercuri

AIM European Brand Assosiation, Brand association, GS1, German Marketing Association, CGF (Consumer Goods Forum), A.I.S.E., TSC (The Sustainability Consortium)

University of St. Gallen, Justus Liebig University Giessen, University of Kiel, University of Lüneburg, Esslingen University, Furtwangen University

Prof. Dr. Rainer Elste

Prof. Dr. Rainer Elste

B2B marketing,
digitalization in sales and marketing,
brand strategy,
price management,
corporate strategy

Rudolf A. Fischer

Rudolf A. Fischer

B2B marketing, digitalization in sales and marketing,
brand strategy,
price management,
corporate strategy

Franz Speer

Franz Speer

Category Management, Global Account Management,
Industry Affairs Strategy, Circular Economy,
Marketing,
Sustainability, Sales

Markus Deutsch

Digitalisation Sales,
customer interaction,
Sustainable and digital business models, corporate strategy,
smart cities

Joachim Neukam

Joachim Neukam

Sales and marketing strategies, Development of new markets, Commercial synergy and restructuring programmes,
Global customer management

Jan Holtfreter

Jan Holtfreter

Corporate strategy, change management, marketing and sales strategy, internal communication

Markus Keggenho0ff

Markus Keggenhoff

Corporate strategy, sales and marketing strategy, interim management, change management

Our advisory board

The advisory board is made up of high-caliber managers from the industry.
The main objective is to ensure continuity and thus sustainability. The aim is to ensure that Steinbeis VMI offerings are relevant and up to date to meet the challenges in sales and marketing.

This is done in keeping with the Steinbeis philosophy of bridging the gap between science and practice.

Markus Sonnenstatter, Vice President Professional Finishing Europe, J. Wagner GmbH
Dr. Arno Lippert, Chairman of the Board, Schlumberger AG, Vienna
Prof. Dr. Lars Binckebanck, Member of the Board, Nordakademie – University of Applied Sciences

Steinbeis VMI

Member of the Steinbeis Consulting Group

https://steinbeis-ukc.de/consulting-groups-scg/marketing-sales/

Our cooperation partners

CPQ + AIA® solution for empowered sales teams: www.cas-merlin.de

Price and Price risk management, P4P trading terms, Revenue and profit growth: www.smartha-global.com