Our team
Experience in TOP companies, international associations and universities, among others.
Bacardi, Unilever, Beiersdorf, Mars, GSK, P&G, Osram, Henkel, Simon Kucher. Mercuri
AIM European Brand Assosiation, Brand association, GS1, German Marketing Association, CGF (Consumer Goods Forum), A.I.S.E., TSC (The Sustainability Consortium)
University of St. Gallen, Justus Liebig University Giessen, University of Kiel, University of Lüneburg, Esslingen University, Furtwangen University
Prof. Dr. Rainer Elste
B2B marketing,
digitalization in sales and marketing,
brand strategy,
price management,
corporate strategy
Rudolf A. Fischer
B2B marketing, digitalization in sales and marketing,
brand strategy,
price management,
corporate strategy
Franz Speer
Category Management, Global Account Management,
Industry Affairs Strategy, Circular Economy,
Marketing,
Sustainability, Sales
Markus Deutsch
Digitalisation Sales,
customer interaction,
Sustainable and digital business models, corporate strategy,
smart cities
Joachim Neukam
Sales and marketing strategies, Development of new markets, Commercial synergy and restructuring programmes,
Global customer management
Jan Holtfreter
Corporate strategy, change management, marketing and sales strategy, internal communication
Our advisory board
The advisory board is made up of high-caliber managers from the industry.
The main objective is to ensure continuity and thus sustainability. The aim is to ensure that Steinbeis VMI offerings are relevant and up to date to meet the challenges in sales and marketing.
This is done in keeping with the Steinbeis philosophy of bridging the gap between science and practice.
Markus Sonnenstatter, Vice President Professional Finishing Europe, J. Wagner GmbH
Dr. Arno Lippert, Chairman of the Board, Schlumberger AG, Vienna
Prof. Dr. Lars Binckebanck, Member of the Board, Nordakademie – University of Applied Sciences
Steinbeis VMI
Member of the Steinbeis Consulting Group
https://steinbeis-ukc.de/consulting-groups-scg/marketing-sales/
Our cooperation partners
CPQ + AIA® solution for empowered sales teams: www.cas-merlin.de
