Jan Holtfreter
Jan Holtfreter

Corporate strategy, change management, marketing and sales strategy, internal communication

Jan Holtfreter


Jan is an experienced practitioner. For more than 20 years he has been advising and supporting medium-sized companies in their strategic orientation and its practical implementation.

Strengths and career successes

To this end, he draws on a wide range of project experience in a wide variety of industries, as well as a corporate past in one of Europe’s leading publishing houses.

All in all, he brings more than 35 years of professional experience to the table. He is passionate about combining strategic planning with imagination and courage, as well as internal communication and participation for the commitment, loyalty and enthusiasm of the workforce. The two are inextricably linked and describe the core of his understanding of leadership.

Jan’s career began in a Berlin advertising agency as a customer consultant. This was followed by exciting post-reunification years in the advertising department of the BILD Group with the development of sales and marketing structures in the new federal states. As the later marketing manager of the Leipziger Volkszeitung, he was then appointed head of the main department at Axel Springer Verlag as head of marketing and sales for the Berlin newspaper group.

Jan proved his courage for new things in 2002 when he jumped into consulting.

Since then, Jan has taken on and carried out a long series of projects in change and interim management. From the public and private housing industry, to mechanical engineering and trade fair construction, to the automotive, confectionery and sustainable cosmetics industries.

He designed and facilitated hundreds of workshops and processes on topics such as mission statement, vision, leadership development, corporate and marketing strategy, communications, presentation, team building, etc.

His aspiration is to translate planning results into measurable action in a learning management system.