Rudolf A. Fischer
Rudolf A. Fischer

BSB Marketing


International Key Account Management

Corporate strategy

Rudolf A. Fischer

Rudolf combines wholesale and retail experience with industry know-how that he was able to build up with global players in the FMCG business. Leadership and negotiation skills ensured that he regularly faced varied challenges throughout his career. Comprehensible successes in change management were ensured through strategic networking.

Strengths and successes
Rudolf has 36 years of sales, marketing and customer management experience in the global consumer goods industry. He started his career at Procter & Gamble, where he successfully completed his basic training in sales and sales promotion management.

Rudolf was one of the first Key Account Managers in Germany when P&G introduced a new sales concept. His career led him via Schikedanz / Quelle (Bess, Camelia, Tempo) ; Knorr/ Maizena, CPC and Bestfoods (Knorr, Mazola, Mondamin, Dextro Energy, Hellmann’s) in 2001 to Unilever-Bestfoods, Hamburg where he was initially responsible for the integration of the two large field sales organisations. As a member of the Sales Board, he gained valuable sales and customer know-how in numerous categories and a complex brand mix (Langnese, Iglo, Dove, Axe, Rexona, WPR range, Knorr, Mazola, Rama, Lätta, Bifi, du darfst….).

In 2008, Rudolf took on a significant role in the management of Mars Petcare and Food.

Sector and specialities
As co-founder and organiser of the ‚Trend Forum‘ for many years, Rudolf worked closely with leading professors of economics. Prof. Dr. Dichtl, Mannheim; Prof. Dr. Töpfer, Dresden; Prof. Dr. Meyer, Munich; Prof. Dr. Zentes, Saarbrücken; Prof. Dr. Tomczak, St.Gallen. Another area of interest is the cooperation with Dr. L. Hüffer, Zurich; who is considered an ACExpert and accompanies a large number of companies in the selection of board and management members.

Executive qualification through coaching. Structural requirements in the networked organisational structure of all company divisions. Selection and promotion / integration of „high potentials“ and „high performers“. Key account competence development through user argumentation and negotiation skills.