10 steps to successful digitalisation in marketing & sales 5
5. How consistently does your customer perceive your company...?
Digitalisation has led to the customer experiencing a patchwork quilt. Media disruptions and dissatisfied customers are the result. Only 5% of decision-makers see themselves as pioneers here.
We analyse your customer journey, record the processes and conduct customer interviews to identify the starting points. Together we define what needs to be worked on and what can be neglected.