10 steps to successful digitalisation in marketing & sales 2

2) How strongly do the shareholders and the management support digitalisation in marketing and sales? Is there a digital culture?

If initiatives are not supported with vigour and appropriate financial and organisational resources, the committed employees lose their motivation.

We develop a digital culture with you and define the priorities together. Digitalisation must be exemplified from the top and the team must be taken along. The digital natives‘ urge to develop must be encouraged.