10 steps to successful digitalisation in marketing & sales 3

3. Is there a digital strategy, targets for digital measures and corresponding control mechanisms for what has been achieved?

When production acquires a new machine, clear key figures are defined for efficiency and quality. This must also apply to digital measures in marketing and sales, otherwise there is a risk of waste. Only 16% of companies are active here.

We determine with you which criteria should be used for measurement (KPIs) and develop a cockpit with you. The question of budget responsibility also needs to be answered.
The well-known digital players à la Amazon, Alibaba & Co. continue to grow in a wide variety of sectors. It is important to define how to deal with them and your own role.