10 steps to successful digitalisation in marketing & sales 4

4. Do you still have an organisational separation of marketing and sales?

With digitalisation at the latest, the separation of marketing and sales is a thing of the past. Take the example of the webshop: here, responsibilities are no longer divided according to the classic division. The customer notices discrepancies in the coordination immediately.

Instead of organisational units, we define process responsibilities and coordination mechanisms with you. We place the digital functions in the appropriate places.