9. You are not sure whether you should also serve your customers directly? Do new rules of the game apply in the market in times of digitalisation?
Your loyalty to trade customers is honourable, but new entrants have little regard for long-standing practices. Can you still afford the multi-level approach to the end customer? Nevertheless: simply changing over in times of digitalisation is not possible without risking a massive drop in sales. So: What to do?
Together with you, we evaluate the dependency on your trade customers and thus their or your negotiating power. Based on this, we develop alternative and complementary direct-to-customer (D2C) approaches, e.g. launch via special articles, spare parts, outlets or configurators.