Your loyalty to trade customers is honourable, but new entrants have little regard for long-standing practices. Can you still afford the multi-level approach to the end customer? Nevertheless: simply changing over in times of digitalisation is not possible without risking a massive drop in sales. So: What to do?

Together with you, we evaluate the dependency on your trade customers and thus their or your negotiating power. Based on this, we develop alternative and complementary direct-to-customer (D2C) approaches, e.g. launch via special articles, spare parts, outlets or configurators.